The membership that almost was

Connect two of retail's biggest ecosystems, adiClub and JD Sports membership, into one "connected member" proposition: link your accounts, get exclusive and early access to adidas product through JD, earn adiClub points on every adidas purchase at JD, redeem them toward JD vouchers, and unlock experiences across both worlds.

One of two PMs named on the joint program charter, coordinating six formal workstreams (Business Model, Legal, Data & Analytics, Tech & UX, Product, Operations) plus Finance, Supply Chain, a data clean-room provider and a CX agency, under monthly adidas–JD steering committees.

I took a broad ambition and turned it into an executable program: the commercial model, a phased 12-month roadmap, governance, and a KPI framework that defined success as incremental: connected-member acquisition, activation, net sales, AOV, purchase frequency, uplift against control baselines, and program profitability.

A launch-ready, first-of-its-kind cross-brand membership. Stopped before go-live by the adidas restructuring. No revenue to report, and I won't invent any. Nine months from ambiguity to launch-readiness, with measurement discipline designed to prove the program was worth it before scaling it.

CRM · loyalty · data clean room · CX/service design · program governance