Hesham
Hassounah

I build growth at the intersection of commercial strategy, digital commerce, product and technology.

16 years across e-commerce, marketplaces, partner ecosystems and retail: adidas, Fossil, Carlsberg. Most recently: AI agents and automation as the newest layer.

01

One view of a €120M partner business

adidasDigital Partner Commerce Manager

€1.5Mcost optimization
 02

The membership that almost was

adidasProject Manager, Membership & Ecosystem

6 workstreams9 months to launch-ready
 03

Selling out, gracefully

adidasProduct Owner, New Commerce Platforms

LaunchedShopify MVP · waiting-room
 04

€10M, two accounts, one pandemic

FossileCommerce Key Account Manager

~3% CAGRprotected through COVID
 05

The softest startup in Saudi Arabia

Snuggly PandaFounder

65%gross margin · 3 SKUs in 6 months
 06

When the tax man came for the beer

CarlsbergTrade Marketing Manager

3,000 stores2× $500K launches · excise-tax response
THE NEWEST LAYER

Back to school in 2026: agents, workflows and the tools I always wished I had.

AI Agents & Automations certification, WBS Coding School, Berlin. Freelance projects include:

FREELANCE BUILD 01 · LIVE INTERACTIVE PROTOTYPE · SYNTHETIC DATA

EMEA D2C Commercial Performance dashboard

One leadership view of a multi-market D2C business: commercial outcomes, customer economics (CAC, payback, CLV), operating quality, market signals, and a decision queue with owners, deadlines and impact. Including automated "what changed this week" variance explanations. Reporting that exists to trigger decisions, not describe history.

D2C dashboard: executive overview with revenue vs plan D2C dashboard: markets and channels performance D2C dashboard: actions, tests and forecast
OPEN THE DASHBOARD →
FREELANCE BUILD 02 · FULL-STACK MVP

ArtworkFlow: governed artwork & POSM approval

ArtworkFlow turns the email-thread chaos of artwork approval between a company and its agency into one governed pipeline: immutable checksummed versions, configurable approval workflows with business-day SLAs, role-based access down to external partners, and campaign-readiness reporting.

ArtworkFlow dashboard with campaign readiness and approval queue My Approvals decision queue Asset detail with immutable version history
FREELANCE BUILD 03 · TRADE MARKETING & RETAIL EXECUTION · VIDEO WALKTHROUGH

Retail360: One View Across Trade Marketing & Retail Execution

Retail360 is a unified trade marketing and retail execution platform that brings commercial performance, customer planning, trade investment, category and brand management, field execution and governance into one role-based system. It is designed to give teams a shared view from strategy and investment through to store-level execution, proof of delivery and commercial performance.

More builds in the workshop.